Back To The 80s: President's Doted Wife

Chapter 722: Chapter 722: Focus on Building a Brand

Cheng Su and Old Song discussed innovating awards for the kitchen staff and simply established a monthly "Employee of the Month" award for the service floor as well.

They hung a board at the entrance for customers to rate the service. Whoever received good service would give a star, and the person with the most stars by the end of the month would be the star employee, eligible for a bonus.

In addition, there was a complaint book. The rewards and penalties were clear; if someone received too many complaints, their year-end bonus would definitely be docked.

Cheng Su’s intention was to stimulate everyone’s ambition and to adjust the overall work atmosphere.

A team that is positive and upward striving is always better than one that is dispirited and listless.

Both Old Song and Qiulan had no objections to this approach.

Cheng Su gave a few instructions and then let Qiulan go off to get busy, while Old Song continued the discussion with Cheng Su.

"Now our business is quite good, but what we need is more dining space. Some people don’t want to queue, and if they can’t get a seat, they simply go elsewhere to eat. You see, if our restaurant could expand, we might not lose customers," said Old Song, who regretted every time he saw people leaving because they didn’t want to wait and couldn’t find a seat.

Cheng Su started with a compliment, "It’s all thanks to the leadership of your kitchen team and the delicious food you make that we have so many returning customers!"

Old Song modestly deflected the praise.

"As for expanding the business," Cheng Su continued, "look, we’ve taken over the two shops on either side to form one big area, but the shops further down won’t rent to us." She showed a bitter smile.

Old Song knew this too, and it only added to his regrets.

Looking towards the main hall, he sighed, "If we could buy it, adding to our own building would be great, but it’s a pity."

Cheng Su replied, "For now, let’s not think about that. Let’s first maintain our quality, establishing a well-regarded brand name. Once the quality is there, there will always be people willing to wait."

She also knew that some places only serve a set number of customers each day and still have no shortage of business due to the draw of their brand. As long as they delivered high quality, people would be on board.

Her ultimate goal was to create a time-honored establishment. Later generations always have a soft spot for such places, with its accumulated popularity and prestige bringing long-term benefits.

Therefore, the size of the place is not the most important thing—it’s the reputation that counts. Once the brand is established, even a shop just ten paces wide will be jam-packed with people.

In her previous life, Cheng Su had visited many old shops tucked away in small streets and alleys. These aged establishments, with their outdated decor, often reflected the authenticity of great food better with their antiquated ambiance.

After hearing Cheng Su’s thoughts, Old Song laughed and said, "You are younger, but you think further ahead than I do. My vision is still not as broad as yours."

He had only lamented the loss of customers without considering the benefits and advantages of focusing on creating a brand.

Cheng Su modestly objected, "You flatter me. I’m just a strategist on paper. Building the brand depends on your leadership; the quality of the product is what matters most!"

Old Song smiled and didn’t argue, knowing she was being humble.

"Well, I’ll go get busy," Old Song stood up and said.

Cheng Su nodded and agreed.

Old Song took a couple of steps, then turned back, pointing to Cheng Su’s forehead, "Young person, it’s better to look ahead. Don’t think too much; what’s lost is lost. Who knows, one day it might come back to surprise you. A gloomy look doesn’t suit you; appreciate the present, open your heart, and you’ll find that you have more than you’ve lost."

Cheng Su was slightly taken aback, her eyes tinged with redness, and she smiled gratefully, "I understand, thank you!"

With a smile, Old Song turned and headed to the kitchen.