Chapter 1068: The trailer is a huge hit! Various parties are stirring up their own agendas.
Chapter 1068: The trailer is a huge hit! Various parties are stirring up their own agendas.
France, Cannes Film Festival event.
Although there was a lot of discussion online, the Cannes opening ceremony had only just ended.
However, this ending does not mean that everyone simply disperses and returns to their respective hotels. Rather, it means that the most important event of the Cannes Film Festival is about to begin—the opening of film festival screenings and the official launch of the copyright sales and trading market!
According to unscientific statistics, at its peak, the Cannes Film Festival screens over four thousand films. However, the festival typically lasts about twelve days, and excluding the opening and closing ceremonies, the actual number of films available to watch is very limited, so it's crucial to make the most of the time.
This place really is like a small market, where publishers have to look at and choose for themselves, and conduct value assessments, transactions, and sales.
This is the true core of the Cannes Film Festival.
Some of the more enthusiastic organizers basically started rushing to the screenings as soon as the opening ceremony ended, and apart from eating, drinking, and using the restroom, they practically lived in the screening room.
Due to time constraints, the midnight screenings started first. Several films selected by the organizers were shown in rotation in the screening room next to the venue, and were presented to major media outlets, distributors, and judges.
Midnight screenings, as the name suggests, are movies shown starting at midnight.
The films screened in this session are all in the non-competitive section, meaning they are not competing for awards. This was the section that "Long" originally intended to participate in.
This screening mainly features horror films, B-grade cult films, or action films with explicit content. Many well-known horror films have been screened here and have successfully gained favor with major distributors during the screening period.
Of course, in addition to the official midnight screenings, other screening rooms will also continuously showcase different film projects.
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Although Willynn wasn't as engrossed in watching movies as the others, meticulously selecting the film rights that Shield Screen could purchase, as the person in charge representing Shield Screen's highest level, he was still willing to reluctantly participate in this first screening.
However, he hadn't been involved in these activities for a long time and had long forgotten that the films screened at midnight were mostly niche subjects.
So when he learned that Xiao He had not only successfully suppressed the trending topic about the Mecariler family, but also successfully ignited the purchasing enthusiasm of other distributors with a trailer, Willynn almost couldn't keep his smile on his face.
He was sitting in a screening room, watching a murderer on the big screen chasing the female protagonist of the story with an axe, screaming in terror. The noise, combined with Manager El's cautious words, made Willyon's head buzz.
Even under the bright lights of the big screen, his dark face, which looked almost dripping with oil, appeared particularly terrifying in the flickering lights.
But surrounded by distributors or executives from other companies, Willyon couldn't afford to vent his anger and lose face at this moment, so he could only stand up from his seat and lead Manager El out of the screening room.
After he left, the others who had been focused on watching the scene of the killer dismembering a body on the big screen immediately huddled together and began to whisper among themselves.
"I didn't expect that this person would come along this year too."
One person muttered to himself.
Soon, another well-informed person lowered their voice and said, "It's all because of that matter."
They're all in the same industry; they can see right through what's going on here.
Currently, Shield and the Mecariler family are facing considerable controversy in their own country, with other families secretly suppressing and taking advantage of their misfortune. Sending their heir to the Cannes Film Festival to draw attention away from the controversy is indeed in line with their usual marketing tactics.
Everyone just smiled and said nothing, knowing the truth but not saying it.
So someone changed the subject.
"Speaking of which, it seems that Shield Curtain is also planning to buy the copyright of 'Long' this time, but I saw that El went to them a few times, and the feedback didn't seem to be very good."
"The Dragon? It's that Chinese actor Xiao He again? It's actually his work? How come there was no word of it before?"
"It looks like a horror movie to me. It's supposed to be about Eastern metaphysics? I don't really understand that, but the trailer looks pretty interesting."
“I remember that his film ‘No Bait’ was also negotiated at a film festival and made a lot of money.”
The people here are all distributors and investors from different parts of the world, and each of them has different priorities when choosing copyrights to purchase. However, after the screening of "No Bait", many of them were interested in it.
Ultimately, it proved the value of "No Bait" in the global market.
So when "Time Standoff" was released globally, some of them also shared a portion of the global box office market. The film's popularity overseas even surpassed that of "No Bait" back then. In addition to the box office, the sales rights of peripheral products bundled with the distributors were even more outrageous, directly balancing their entire year's financial performance at the beginning of the year. This also made many people remember the name Xiao He.
—These days, which kid wouldn't want a mecha 0010?
Let alone children, they want it now too—the copyright to "Long".
When will "The Dragon" officially premiere? I think it's the day after tomorrow? Has anyone seen the film beforehand?
"I remember someone from the judges saying it was pretty good."
"So have you contacted the producer over there?"
"Yes, we got their contact information this morning, but the time hasn't been set yet."
"You guys also ran into that producer Wang?"
"you also?"
The group's discussion made the theater a bit noisy, but no one reminded them to be quiet. Several familiar distributors huddled together exchanging information they knew. Then one of them suddenly realized something, slammed his hand on his clap, and said with a hint of resentment, "No wonder that producer Wang was handing out business cards to our assistants this morning. He guessed that their value would increase several percentage points after the trailer was released today!"
If it were the previous "Long", without the mainland Chinese market, besides relying on the existing Hong Kong market, they could only hope for overseas cinemas.
The novel "Long" was not very well-known. Apart from a little bit of news in China, it was completely unknown abroad. If they wanted to lower the copyright fee, "Long" had nothing to offer except Xiao He.
But things are different now.
On the night of the Cannes Film Festival red carpet event, the production team of "Long" released the official trailer, which immediately went viral on overseas trending topics.
The timing was extremely precise and tricky.
— Its current base valuation is probably more than double what it was before the red carpet event.
Those who understood the situation looked at each other in bewilderment.
Damn it! It seems that's really the case!
"But if it's Xiao He, such explosive potential would probably be more reassuring."
One of the distributors, who had already collaborated with Xiao He on several overseas releases, chimed in at this point.
"The 'Long' is different from their previous works. If they don't give us some confidence, I think everyone here will probably continue to wait and see!"
The other people mentioned:...
"Cough cough."
The other person coughed lightly to cover up their discomfort.
"It's mainly oriental ghost films made by Chinese people... I don't know much about them, but I feel they are indeed difficult to import."
When it comes to Eastern demons, there are Sadako, the long-haired demon, the slit-mouthed woman... but it seems that China hasn't had similar works for many years, and it's hard to think of any specific examples right now.
One of them thought for a long time before finally saying uncertainly, "Zombies?"
Zombies... they must be from China, right?
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