Chapter 3784 - 3775: Content Planning
Chapter 3784: Chapter 3775: Content Planning
"Huh? You actually know Zhao Jing?"
"Of course I know, we’re in the same circle, and she’s quite capable," Yan Ci said:
"The former self-media department wasn’t doing well. It started looking up only after she joined. Now it’s pretty decent."
"But she’s like an assistant director. There are 12 teams in the self-media department, and she only oversees the first six teams."
"That’s a TV station, not a private company. For an outsider like her to parachute in as an assistant director is already quite remarkable," Yan Ci said:
"Besides, what I’ve heard is that this is probably just protocol. Who knows when she might get promoted."
"So that’s how it is."
Yan Ci looked at Lin Yi with a playful smile.
"Zhao Jing’s pretty attractive, especially those fair legs and that perky butt."
"You even know that???"
"We attended an industry dinner together before, had a brief encounter." Yan Ci showed a mischievous smile, "Director Lin, work hard and try to win her over."
"The way you put it, it sounds like I’m trying to pick up chicks."
"If there’s an opportunity, you shouldn’t miss it, and she’s exactly your type. Don’t miss the chance."
"Thank goodness you’re a woman; if you were a man, the internet would be full of your videos."
"Haha..."
Yan Ci laughed heartily, "You’ve got me tempted to give it a try."
"Alright, enough nonsense."
Yan Ci straightened up, took a bite of food, and said:
"What have you been busy with all morning? Report your progress?"
"Researching how to manage an account, that’s about it."
Yan Ci seemed already aware of Lin Yi’s work and reacted calmly.
"And the content?"
"Haven’t decided yet," Lin Yi said:
"The basic idea is to create conflict and intrigue that can capture the audience’s curiosity."
Yan Ci nodded, "That’s the right approach. I have an idea for you to try."
"Let’s hear it."
"Helping out."
"Help with what?"
"I mean, the video content should be about helping out," Yan Ci explained:
"There are lots of issues these days. Pick some trending topics, and create content around them. I think it could work well."
Adjusting slightly, Yan Ci continued:
"Let me give you an example. Recently there was an incident where a tenant, after two months, discovered they’d used over 900 tons of water when moving out. It was obviously a water meter issue with the water company, but they wouldn’t admit it, blaming the tenant instead. Hence, you have your conflict. Netizens will be eager to see the outcome, and surely they’ll follow along. You can make this into a three-part video series, which will guarantee views."
Hearing Yan Ci’s idea, Lin Yi’s eyes suddenly lit up, finding the proposal quite appealing.
Meanwhile, Yan Ci handed over her phone.
"Here’s a similar video you can check out as a reference."
Lin Yi took the phone and watched it, seeing the content Yan Ci had just described.
The editing was quite compelling, creating a sense of great conflict and intrigue, even reminiscent of those investigative science shows.
Lin Yi glanced at the stats, noting over 100,000 likes and 8,000 comments, suggesting that reaching a million views was easily achievable.
"Not bad at all."
"And this type of video ties in with your unit’s nature," Yan Ci commented:
"You can name it ’Lin Yi Helps’ or ’Radio Comes Home’ to give it a somewhat official feel, which is more fitting for such an account. You get what I’m saying?"
"Absolutely," Lin Yi gave a thumbs up, "President Yan, you’re the expert. I never thought of this."
"Everybody has their specialization, but for jobs like yours, you can’t just run one account. If one performs well, you’ll develop more and assign additional staff," Yan Ci suggested:
"Initially, I recommend launching two or three accounts, casting a wide net to see which one takes off."
"Let’s see how it goes. There are only two of us in our team, both new, with no experience at all. Managing just one account is challenging."
"All newbies? No seasoned staff leading you?"
Lin Yi nodded and explained the department situation to Yan Ci.
"That’s Zhao Jing’s brilliance — keeping competition constant, ensuring everyone is in high gear, driving results."
"I’ve noticed that. She does have some skills."
"Want to recruit her?"
"I’ve already said, I’m here for work, not for chasing women."
"I mean recruiting her to Lingyun Group, not pursuing her romantically."
"Better not, Zhong Hai has plenty of talent; we don’t particularly need her." Lin Yi offered Yan Ci some rabbit meat, "Try this rabbit meat, it’s quite good."
"Mmm, mmm."
Having wrapped up the work-related talk, the two chatted about other topics, and then Yan Ci drove Lin Yi back.
After the afternoon break, everyone was back into work mode.
Previously unnoticed, there was now a passageway separating teams one to six from seven to twelve, making the distinction between colleagues more pronounced, reminiscent of the Chu River and Han Boundary.
Returning to his workstation, Zhao Yuhuan was still engrossed in her phone, frowning, clearly stumped.
"Who’s 18? Your delivery is here."
Hearing the voice from the doorway, the people in the office looked up to find a delivery person standing with dozens of drinks in hand.
"Here, just put it on the side table."
As he spoke, 18 stood up and told the others in the office:
"Coffee’s on me today."
Being a treat from a new colleague, and with relationships still unestablished, no one showed too much excitement.
"Come, come, come, I ordered lots of flavors. Take whatever you like, no need to be polite."
Under 18’s urging, some went to get their coffee, but others, including Lin Yi and Zhao Yuhuan, didn’t move.
took a coffee to Zhao Jing’s office, fawningly delivered it, and returned with a pleased smile.
"Yu Han, this one’s for you," 18 handed a coffee to Zhao Yuhuan.
"No need, thank you, I’m cutting out sugar lately," Zhao Yuhuan politely declined.
"One coffee won’t ruin your diet."
"Well... thank you."
Feeling unable to refuse, Zhao Yuhuan accepted it.
"Yu Han, do you have content ideas yet? Share them with me, I’ll help you strategize."
"I don’t have any ideas yet," Zhao Yuhuan shook her head, then looked to Lin Yi, "Lin Bro, do you have any ideas?"
"Let’s focus on everyday life topics."
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